The workshop is particularly suitable for client-facing employees who need to use Twitter to engage with clients, advocates and fellow professionals as part of their role. It integrates in particular with the Blogging workshop; Twitter and Blogging are very effective partners. Participants do not need to be members of Twitter; they can join during the workshop.
Why Twitter? Why this workshop?
From the outside, Twitter can look like an unlikely professional network, emphasised by the media interest in breaking news and celebrity twitter users. But there are many thousands of professional people using twitter as a productivity tool, for learning, and as an effective means to demonstrate your expertise with a niche audience.
With its open, searchable structure, Twitter makes it possible for you to find your target audience, and for them to find you. In an industry where we can often find ourselves isolated from people who share our concerns or interests, Twitter is a way to break down silos, learn new things and become known for what matters.
This workshop sets out the key steps to using Twitter for a construction professional.
Delivered by Su Butcher, social strategist in construction, the workshop is specifically tailored to how construction professionals work.
By attending the Just Practising Twitter workshop you will be able to:
Begin using Twitter properly using a personalized plan developed during the afternoon.
Decide how to integrate Twitter into your marketing and business development strategy.
Set up your Twitter profile to help people find you online.
Decide whom to follow and how to grow a genuine following
Use Twitter to raise awareness of your work and build business relationships, promote events and develop thought leadership for yourself and your company
Learn how to collaborate on Twitter for the greatest effect
Measure your success in using Twitter and demonstrate its value to your business.
Articulate the value of Twitter for professional business development to others.
“Su has a great way of explaining how SM works in laymen's terms, how it all fits together - and how to get real results. Victoria O'Farrell MBIFM, VOF Consultancy
Takeaways
Participants in the workshop will receive:
A personal workbook containing all the notes and links from the session and in which to record and develop your thoughts during and afterwards;
Free membership of the growing Just Practising Twitter Workshop Attendees Group on LinkedIn which will share links to useful resources and through which participants can provide each other with on-going support in a private group exclusively for workshop attendees.
Refreshments and lunch.
Please bring a Wifi enabled Laptop, and a smartphone/tablet if you use one.
The workshop is an interactive mixture of instruction, discussion and group work.
Please bring a Wifi enabled Laptop, and a smartphone/tablet if you use one.
Cost: £200 + VAT
Time 9.00 – 4.30pm
Please note that we are unable to issue refunds on cancellations made later than two weeks prior to the course date.
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