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The Polished Gosford, Staffordshire

14 Dec 2023
Case study

Klaudia and Michal purchased a brand-new property in Staffordshire in November 2021, built by David Wilson Homes. The couple’s chic, minimalistic design aesthetic soon gained a following on Instagram with clean lines, sleek finishes, and a focus on simplicity. @ThePolishedGosford has become a popular account with other new-build homeowners with similar proportions and layout.

In their quest to enhance their interior design aesthetic, the couple sought out an artistic addition that would perfectly complement their existing décor. They received a recommendation from a friend suggesting KEIM Colourwash, and they eagerly embarked on a project to create captivating feature walls in both their kitchen and master bedroom.


Klaudia and Michal desired to incorporate a concrete effect, a task that is often challenging and time-consuming when using conventional materials. Seeking advice, Amie Paxton, Creative Finishes Designer at KEIM, provided personalised colour choices combining KEIM Innostar & KEIM Colourwash to achieve the desired outcome.

Available in over 200 colours, KEIM Innostar is an innovative interior paint, requiring just a single coat application to achieve full coverage and a luxuriously fully matt finish. Klaudia commented: “The paint was really easy to use, and the application was better than other brands we’d used in the past.”

KEIM Colourwash offers a convenient and hassle-free solution for achieving a beautiful limewash effect. Unlike traditional limewash, which can be time-consuming and potentially hazardous, KEIM Colourwash provides a safe and easy alternative. When used in combination with KEIM Innostar, a trendy “perfectly imperfect” aesthetic can be applied to both bare and previously painted walls and ceilings.

Using a KEIM Oval Brush, the couple applied KEIM Colourwash to their selected feature walls, transforming the plain surfaces in a remarkably short time frame of less than 20 minutes per wall. Michal commented: “We originally wanted a concrete effect on our kitchen wall, which seemed very complex to do, unlike using KEIM.”

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