The Regatta store in Dublin is located in the buzzing and vibrant shopping centre, The Square Tallaght. Situated in a key area of Dublin, The Square has over 150 stores spread out over three levels, attracting shoppers from across the capital.
As part of its rebrand campaign, the outdoor clothing store underwent a complete refurbishment. One of Regatta’s key objectives as part of the redesign was to create a bold look inspired by nature to reflect the brand’s identity by bringing the great outdoors inside.
Tarkett took the lead on the store’s flooring design after being chosen by close partners, Johnston Shopfitters, who were in charge of managing the the project. The result was a luxury bespoke flooring installation with a mix of natural light and dark shades of wood, creating adventurous patterns.
Tarkett provided 210m2 of iD Inspiration 70 for the shop floor, using 200mm x 1220mm sized planks. Four colour-ways were specified for the project and these included: Modern Oak Brown, Authentik Oak Grege, Modern Oak Light and Antik Oak Natural. This helped to achieve a natural, eye-catching and welcoming environment for shoppers to enjoy.
Brian Fox from Regatta said: “We wanted to achieve a totally fresh and unique design for the refurbishment. Tarkett’s modular options offered us new design choices to play with. We were really keen to use a patterned design with a dynamic range of natural wood shades that would tie in perfectly with the Regatta brand.”
Paul Callan from Johnston Shopfitters added: “The layout of the Regatta store made it more challenging than usual to implement the patterned flooring design, but thanks to Tarkett’s expert advice and consultation, we managed to work around it to make this pattern seamlessly complement the shape of the store.”
As well as creating a bold and stylish result, this design also provided ease and speed of installation, which was one of the key criteria for the project. The flooring was installed within a few days to meet the store’s deadline for completion.
The new bespoke flooring has been well received, and has since attracted attention from other outlets. As a result, this look is being replicated across ten more Regatta stores spread out over the UK and Ireland. “We wanted to achieve a totally fresh and unique design for the refurbishment. Tarkett’s modular options offered us new design choices to play with. We were really keen to use a patterned design with a dynamic range of natural wood shades that would tie in perfectly with the Regatta brand.”
