New Road hotel based in Whitechapel offers a contemporary and stylish ambience and, according to its owners, is set to be the no.1 place for sleeping, eating, drinking and meeting. Featuring both Roca and Laufen solutions, the bathroom is the epitome of modern design and luxurious comfort.
Housed in a former textile factory in Whitechapel, this unique hotel has been inspired by the New York metropolis. The hotel features 80 bedrooms, which have all been cleverly designed to maximise space whilst ensuring the unique factory features have not been lost. The original exposed brickwork remains along with the original large windows.
Roca worked with London-based contract furnishing company, Concept Contracts to deliver a complete bathroom solution for the New Road Hotel. “New Road Hotel is a virtually unique space,” comments Warren Stimson, Director at Concept Contracts. “Its heritage is one of the buildings most interesting features and the owners were really keen to keep this rich history running through the interior décor whilst also adding a modern twist.”
New Road Hotel is the vision of three brothers and is a very special project for them. They decided to build the hotel on the site of the Service House textile factory as it was where their father once worked. Originally designed by architect Hume Victor Kerr, the building has always been used as a
garments factory up until the turn of the millennium. However, since its closure in 2000 the building has remained empty, until 2011 when the family decided to convert it into a hotel.
The hotel’s interior design and open plan architecture reflects both its heritage and location within London’s famous East End, where the garment trade boomed in the 1960s.
Just as with the majority of spaces in the hotel, space was an important factor when it came to the bathroom design. Warren has been working with the Roca Group for many years and knew they had the compact but high-quality products the space required.
“The Roca Group has an impressive portfolio and being able to combine both the Roca and Laufen brands within one space has created the perfect solution for The New Road Hotel,” adds Warren.
Concept Contacts sourced a Roca The Gap wall-hung WC along with the Laufen Val basin for each room. The Gap range from Roca is a versatile collection that enables hotels to optimise the design and look of any bathroom space. Created by renowned industrial designer Antonio Bullo, The Gap features modern and stylish lines whilst delivering both a compact and functional bathroom collection.
The Val bathroom collection from Laufen has been designed for the Swiss bathroom specialist by star designer Konstantin Grcic from Munich. Simple architectural lines, extremely narrow edges and fine surface structures make the washbasins of this collection globally unique.
