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Francis Pegler Adds New Marketer to the Mix

6 Dec 2013
News

Pegler Yorkshire, the leading manufacturer of high quality plumbing and heating products, has appointed a new market manager for its dedicated taps and mixers division, covering bathroom and kitchen products under the Francis Pegler and Performa brands.

 

Sean Foley, 36, from East Yorkshire has over 12 years’ experience within the bathroom and  heating industries and will be responsible for developing the Francis Pegler brand and its prestigious portfolio of top quality products.

 

With a specific focus on marketing, Sean is especially keen on developing penetrative new strategies and opening up new routes to market to maximise the full potential of the Francis Pegler range.

 

"Pegler Yorkshire has a rich manufacturing heritage and an enviable reputation for being an innovative and market-leading organisation,’’ said Sean. ‘’So I’m naturally delighted to have been given this opportunity to improve Pegler’s product offering and forge ahead with increasing market share by building a long term strategy based on innovative differentiation."


Sean brings a wealth of skills and experience to Pegler Yorkshire, including a thorough knowledge of the industry, hard-earned qualifications and invaluable experience within a number of large multi-nationals. All of which stand him in good stead to build the taps and mixers business at Pegler Yorkshire.

 

"Sean will be a valuable asset to our marketing team and we extend a warm welcome to him," said Phill Jackson marketing and business development director, Pegler Yorkshire. "He is working with some established brands within the industry – but that’s not to say we are resting on our laurels. As a progressive and successful global brand we are always looking for innovative new ideas to keep us one step ahead in this competitive and demanding marketplace. I’ve every confidence that Sean possess the standard of expertise needed to take us onto the next level in what looks like being a very exciting chapter in our history.’’

 

Francis Pegler and Pegler Performa brands offer both luxury products for the domestic and commercial markets as well as high performance solutions for domestic, housing and healthcare sectors, the latter of which includes a range of anti-microbial taps to support hygiene and infection control policies.

 

Pegler Yorkshire recently reported a strong financial performance for the last 12 months placing it in a strong position to capitalise on the upturn in the housing market and the economy as a whole.